The Gevalia Coffee Company

Gevalia Kaffe is a subsidiary belonging to Kraft Foods and is the biggest coffee roastery in Scandinavia. In the United States, the company offers a membership in a coffee club that delivers premium coffee and teas directly to customers. Gevalia Coffee offers more than 40 distinct varieties of premium coffee and tea.

Located in Gavle (which is spelled Gevalia in Latin) in Sweden, Gevalia Kaffe first arrived there in 1920 by the Victor Theodore Engwall trading company. It stayed owned by the family until it was sold to General Foods in 1971. General Foods eventually became Kraft Foods, and that’s who owns Gevalia today. Gevalia Coffee is mostly sold in Denmark, Sweden and the region around the Balric area.

In Northern Europe, Gevalia coffee is presented as a mainstream supermarket brand, while it’s marketed as a premium brand in the United States. The Gevalia Kaffe company also offers a business level coffee service, with coffee available by the as premium singles or by the case. You can also get Gevalia coffee for the popular Tassimo Beverage System.

It was in 1983 that Gevalia began selling in the United States, offering a mail-order delivery service. Today, they are most well known for their introductory offers, where customers can get a free coffeemaker, and free mugs, carafe’s, coffee, and other coffee-related gifts.

Gevalia specials were first offered through advertisements in magazines, direct mailings, and on television. Now, the lead promotion method is Internet advertising, started in the early 2000s. Gevalia is the world’s most popular coffee club. Gevalia launched a new web site in 2009, along with new marketing campaigns, and improved customer service. The result was explosive growth in their popular coffee club program.

Gevalia currently offers more than 40 different varieties of coffee and tea. Most of these coffee varieties are Arabica blends, made from beans that come from Guatamala, Columbia, Costa Rica and Kenya. Gevalia Kaffe, their signature coffee blend, is made up of six different varieties of Arabica and Brazilian beans. This results in a complex flavor enjoyed by coffee drinkers.

Gevalia has made it its mission to support small farmers and green growing practices. Gevalia’s Karoma Estate coffee is grown in the Dominican Republic using sound environmental practices. The farmers keep 25% of their land reserved for to conserve local wildlife.

Gevalia has also formed relationships with other coffee growers in the world. Gevalia worked in Columbia to upgrade coffee processing methods, and improve water quality and living conditions for the local populace. In Peru, Gevalia established quality standards for Peruvian coffee and helped Peruvian farmers gain market share. In 2002, this partnership resulted in the introduction of Peruvian Organic Coffee. Other Gevalia assistance include education programs and providing food and medical assistance to those in need.

Gevalia Coffee continues to find, blend, and roast and make available some of the finest coffees available through their Gevalia offers, keeping coffee aficionados happy, cup after cup.